Category

Marketing

Marketing

Google Rolls Out Credit Card Just For Adwords

Recently, Google launched their very own Business Credit Card for Adwords. The card features a 11.9% variable APR, ample credit limits and no annual fees. However, the card is only available by invitation and with a personalized application ID. Additionally, it may only be used for your Adwords media buy. Therefore, if a card member tries to use it for purchases outside of the console, the card will be declined. The card is associated with MasterCard and is provided exclusively…
May 30, 2013
Marketing

Google Penguin 2.0 Is Here; Are You Ready?

This morning, we got word that Google has been updated with what most SEO Pros are calling Penguin 2.0. Some circles claim this is technically Penguin 4.0 because of a few refreshers to last year's algorithm update during the year. Either way, a change was made today affecting approximately 2.3% of all Google searches. Were you ready? If you've been affected, do you have the roadmap to get back into the game? Below is a video from David Evans of…
May 23, 2013
DesignDevelopmentMarketingOnline ConversionTips

A Gallery of Awesome Tidbits of UX: Little Big Details

Sweating the small stuff? If it doubles your website's conversion then it's definitely worth exploring. There's always ways to improve the user experience of a website, and we always like to gear it toward making the experience easier and more convenient for the user, and boosting conversion rates while we're at it. To see the latest and greatest of handy user experience funnels and tools, Little Big Details (www.littlebigdetails.com) is a great place to check in and see a gallery of…
May 20, 2013
Marketing

Huge Changes To Google Adwords

True to form, Google is making big changes when it comes to their online PPC system, Google Adwords. Recently, the search engine leader announced 2 major changes to their paid advertising channel including: 1. Enhanced Campaigns 2. Phone Numbers In Ad Text As a result of the first change, Enhanced Campaigns, advertisers will no longer have the option to target desktops, mobile phones and tablets independently. Instead, each campaign will appear across all devices. The thought behind the new upgrade…
April 3, 2013