Category

Marketing

DesignDevelopmentMarketing

Online Trends: Personalization and Paying for the News

All the News Fit for the LCD Screen Critics of how people use the internet to access information initially balked at the idea of paying for news access on the web.  Why would anyone fork over money when the free flow of news items can be found in any number of free avenues? However, a new survey from The Boston Consulting Group contends the notion of charging for news online may actually fly with many online users. The amount news-savvy…
November 19, 2009
DevelopmentMarketing

Dot Com Venture Capital — It’s Out There!

With the sluggish economy still an uncertainty, and banks slowly getting back into the credit-giving mode, one might think there would be a lull in funding for new internet brands and ideas...factoring in that the jury’s still out on whether or not social networking applications can trulybreak through and generate profitable sponsorship revenue. But one would have another think coming.  From what we've seen lately, the venture capitalists are making bold moved and the money is flowing in the millions...…
November 18, 2009
Marketing

Find what Makes People Happy Campaign.

In 2010, Coca-Cola as created a campaign to launch "Happiness Ambassadors" throughout the globe to visit 206 countries in 365 days. Ninthlink loves this stuff as it reinforces our new offerings of getting clients engaged in "Ethnographic" research and cultural projects. What makes this such a cool project is that the mission of this campaign is to "find out what makes people happy".
November 18, 2009
DesignMarketing

Discovering the Golf Experience

The story of Ninthlink continues as we recently were presented with the challenge of understanding the lifestyle and challenge of Golf not just from a branding perspective for major branders - but to the golfer that finds inpiration and passion in smacking a small ball with an iron club around for hours on end in the grass. So, as many who know me personally, I took the challenge head on and I am hooked. Surfing has been and integral part…
November 14, 2009
DesignDevelopmentMarketing

Online TV-watching Trends

There are a number of ways one can watch TV shows online, whether they are 2007's season of 24, yesterday's missed episode of Fastforward, or old Adam-12 episodes from 1960s... One could go to various pirate sites like Surfthechannel, which provides various links to TV shows, movies, music, and games that are, um, free one way or the other... Or one could go to a site like Megavideo, where for a nominal monthly fee one can access TV shows dating…
November 14, 2009