Category

Marketing

DesignMarketing

February Theme: Scripting Your Offer; How to Increase Sales with Copy & Design

Back in November, we focused strictly on the language component of ‘Scripting Your Offer’, in regards to the words, phrases and web copy used to sell your products or promote your business offerings online.  The month before, we reviewed some ‘Essentials of Web Page Conversion’, which often centered on design elements and specific visual strategies to help convert your site visitors into customers.  When it comes to scripting your offer, however, these two aspects will need to complement one another…
February 17, 2011
DesignMarketing

A Great Place to Find Illustrators & Artists

If you are an art director, collector, or just in the mood to browse through and discover amazing artist & illustrators check out IllustrationMundo. And if you are an artist or illustrator join the list. It allows you to link up all your personal and social sites to your profile. Two thumbs in the air for this site.
February 16, 2011
DesignMarketingOnline Conversion

How to Increase Consumer Confidence and Sales

With the exception of well known sites like Ebay and mega retailer, ecommerce stores like Walmart, people are still (for good reason) skeptical of buying items online from lesser known merchants.  If your site gives off a less than professional appearance or has any particular issues, which may give your user a negative perception of the validity of your product or service offering, your chances of online conversion will dwindle.  There are a variety of steps you can take to…
February 15, 2011
MarketingOnline ConversionTips

Landing Page Basics

Whether you’re attempting to make a sale to site visitors once they’re already on your site, or you bring them in through SEO as is the most important thing with building a website or re branding it, and for this you need to work with experienced  professionals in this matter, such as phoenix seo experts which will make your search optimization go up in a 70 percent or use a PPC campaigns, chances are, at some point in time, they will…
February 10, 2011
DesignMarketingTips

Yum Yum…Tips for Restaurant Web Design

As part of my weekly grind, I like to take some time and read about design, design standards and just see what's going out there in the web design world as to sharpen my skillz for future clients, and just to sharpen skillz in general. In reading I came across an article about best practices for designing restaurant websites. Any article that mentions "best practices" always catches my eye, and I was interested to see what it had to say…
January 27, 2011