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CultureTips

Chop Wood – Carry Water

I received the following in an email from my friend Wendy. I'm not sure who the author is, but the story can be found throughout the internet with a google search. Anyways, I thought it was an inspiring tale on ways to approach work and life. There is a Zen saying, "Before Enlightenment chop wood carry water, after Enlightenment, chop wood carry water." What’s the difference? The tasks are the same. The need is the same. What about the frame…
October 5, 2010
Marketing

New Study on Consumer Interaction with Online Ads & Content

AOL recently commissioned a study to take a look at consumers’ engagement with online content, including advertising and have come up with some very useful conclusions.  Findings are based on results of an online survey of over 1,000 online consumers and 25 hours of focus groups in four US cities. (more…)
October 1, 2010
Design

The Basics : How to Get Started with Affiliate Marketing

Affiliate marketing is often described as the easiest, fastest way to make money online and frequently uses the success stories of a very fortunate minority of ‘super affiliates’ who have created a lucrative new career, which requires very little work and provides the day to day freedom that most people can only dream of.  And while it’s not exactly the get rich quick, quit your day job after a couple of weeks activity it’s oftentimes made out to be, affiliate…
September 29, 2010
Marketing

The Branded CAPTCHA Creates a New Platform for Paid Advertising

Few things on the web are more annoying than trying to decipher the letters or words that make up a CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart – in case you were wondering).   Well if all goes well for one start-up company, we are close to the death of the traditional captcha and a number of things will happen; users won’t  have to suffer through those anymore, publishers will have an additional revenue stream, and…
September 23, 2010