Sit back, relax and enjoy as this short video takes you through Ninthlink's award winning campaign, "Face of Christmas" , after the jump : (more…)
NinthlinkApril 17, 2007
Ninthlink just recieved an Official Honoree Webby Award for the Viral site, Face of Christmas. Here's a little background blurb I wrote for a newsletter a few months ago about the site: Ninthlink decided to implement and test an interactive and measurable viral video marketing campaign for the holidays to prove the value and bring in the holiday cheer. Strategic planning produced 2 areas that we could measure to provide a successful result. The areas measured were: the amount of…
I just read an email from a CEO of a Search Engine Optimization firm and he brought up an interesting point of view that many marketers don't think about, how does it actually make a user feel when they know they are being behaviorally targeted? It was described pretty funny, he claimed he had lost his behaviorally targeted virginity, and felt very used after the experience. Maybe I'm naive, but I'd rather have online advertising catered to what I want…
NinthlinkApril 12, 2007
Good thing I have a job where I've got headphones on most the time. The internet along with it's Web 2.0 capabilities are making it way too easy for me to stumble across amazing music. One of my favorite tools for this endeavor is Last.fm - an internet radio station that's got a brain working just for me. This all brings me to my list. I've got a magical list that I can conviently pull up at the drop of…
Craig WheelerApril 12, 2007