Things we do and things we like.

Communities are all about people, and all people live in communities...weird huh? So with that distinction I wanted to point out a growing trend in offline communities, Life Themesongs. A life theme is an already prevalent marketing tactic that involves developing a psychographic persona of a model employee or consumer. An analyst will take the ideal representatives of a persona from a group of consumers, and create the ideal persona. People do this themselves in everyday life. They pick a…

San Diego Bay + Red Bull Airshow

If you haven't guessed, we are doing a community / web 2.0 themed month. Not because we are trying to ride the gravy train of increased press about online communities, but because you truly have something to benefit from these new features during the holidays. Below is a list of ideas that any person could use to make their holiday season easier and more connected: Can't remember who wants what? -Set up a wiki at PBWiki to collaborate with family…

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