Things we do and things we like.

Marketing

Community Software Spotlight: Ning

Don’t have the resources to create an online community from scratch, but have a need to? Build your own in the Ning network and have all the available community technologies right at your fingertips for a fraction of the price and time. Ning is a free social networking platform that gives offers all kinds of online community tools in an easy to use interface. Depending on your skills, you can also create new tools or integrate any existing technologies you…
May 22, 2008
Marketing

Act Green, Don’t Just Buy Green

Earth Day is right around the corner, and I bet I’ve received over 1000 companies’ marketing communications claiming that they have become green. Their idea of green is a new brand, product, or just the same product but relabeled. This is a problem because buying green is not the answer to solving the issue that is causing us to think green in the first place. So we’re here to promote ways you can digitally change your daily activities and decrease…
April 22, 2008
DevelopmentMarketing

The 4 ‘abilities of Ecommerce

Functionality and usability are the two categories that have been driving the growth of Ecommerce development through the previous years, but what does that mean exactly? Well, everyone has his or her own interpretation on that answer, but we’re hoping to explain it in a way you have never seen or heard before. So without further ado, I give you the 4 ‘abilities. 1/ Experience-ability: Integrating Flash and JavaScript content into your Ecommerce site creates an interactive brand/product experience that…
April 21, 2008
Marketing

Another reason Starbucks is doing it right

Since I wrote the blog post on mystarbucksidea.com, I have read a lot of other's posts about it. The majority consensus is that they are doing it wrong. Why I thought? So many people believe that it is a poor strategy, yet I believe its good? I knew that I had to trust that my gut was right, but why was I thinking the way I was? I'll tell you. It boiled down to 2 influences, Seth Godin and the…
April 15, 2008