All Posts By

David Lussky

Marketing

Will Facebook Develop an Ad Network?

Although nothing is certain, there has been recent speculation that at some point Facebook may develop an ad network of its own.  If this were to happen, two things would be certain: 1. Facebook, already valued by some to be worth $33.7 billion would make a boat load of additional cash and 2. Google would have a lot to worry about. (more…)
September 21, 2010
MarketingTips

Affiliate Marketing: Choosing an Affiliate Network

For some companies, affiliate marketing is a great way to increase sales and online visibility at a very reasonable price in comparison to traditional avenues where you pay strictly for impressions, which, as we all know, don’t necessarily contribute to your bottom line.  While signing up for an affiliate program and having hundreds, perhaps thousands of affiliates start pushing your brand may sound easy, there is actually quite a bit of work involved and a number of Do’s and Don’ts…
September 16, 2010
MarketingTips

Ad Networks : Get noticed beyond the search engines

If you’re searching for additional avenues to increase your brand’s online visibility beyond search engines, an ad network may be the channel you’ve been looking for.  Advertising networks or ad networks are companies that connect third party websites that want to host advertisements with advertisers who want to run them. (more…)
September 13, 2010
Marketing

Affiliate Marketing: What it is and how it can benefit you

Affiliate Marketing is an online advertising technique in which a business rewards an affiliate for each visitor or customer brought to it by the affiliate’s marketing efforts.  The idea behind the affiliate program is simple: other sites link to yours and you pay them for each customer they send your way, a percent of the customer’s purchases, or for completing any other desired action; it’s the equivalent of a modern day finders’ fee. (more…)
September 8, 2010