All Posts By

David Lussky

Tips

Have Trouble Getting Things Done at Work?

A few weeks ago, one of our programmers shared a favorite technique of his for getting things done and focusing on tasks at work.  It’s known as the Pomodoro Technique and is meant to help eliminate the anxiety associated with deadlines while enhancing focus and concentration. (more…)
March 10, 2011
DesignMarketingOnline ConversionTips

Read This Post!! About Clear Calls to Action

The determining factor in whether or not you’re getting the most out of your website or landing page hinges on the success of your call to action (CTA).  The call to action is the primary goal you have set for your visitors once they’ve come to your page and it’s essential to make this as clear as possible for your users.  Fortunately there are quite a few strategies you can use to maximize the amount of attention your call to…
March 3, 2011
MarketingOnline Conversion

What Are Your Conversion Goals?

This is the most important question you can answer before embarking on any type of web design or marketing initiatives. Without clearly defined goals, not only will you be unable to gauge the success of your efforts, but you'll probably miss out on an abundance of opportunities as well. Whether you're looking to collect email addresses, increase newsletter signups, make a sale, build your Facebook following, or simply get a lead, it's essential to have your major conversion points identified.…
February 23, 2011
MarketingOnline Conversion

PPC Campaigns Get a Boost with Optimized Landing Pages

We recently ran a Pay Per Click (PPC) campaign for one of our clients looking to increase lead generation. The result was a 135% rise in conversion rate over their existing landing page. New Dental Choice is a comprehensive dental savings plan designed by practicing dentists for individuals, families, and groups of all sizes. In addition to their site redesign (coming soon), we had the opportunity to help them with some internet marketing, specifically a PPC campaign designed to capture…
February 23, 2011
DesignDevelopmentMarketingOnline Conversion

High Performance Landing Pages Get Results

Over the past couple of years, we've been designing and developing high performance landing pages for clients looking to market and sell products or other offerings online. We are always on the lookout for people and products we believe in. Gobie H20 met both of these requirements, so we created a plan to get the message out on both the negative environmental impact of bottle water use as well as alternative green products, such as Gobie's reusable filtered water bottle.…
February 23, 2011