We gave Petunia’s homepage a refreshed look to support early release announcements for 2 new collections; Petunia Handbags and Sons of Trade, a lifestyle collection for men. The announcements for each collection were given prominent space on the homepage and direct interested users to a landing page where they can submit their email address to stay up to date on important details regarding each product’s upcoming launch. In addition to generating awareness and building buzz around these new collections, Petunia will have the opportunity to stay connected and communicate with everyone who signs up.