When the Going Gets Tough…
The Tough Get GROWING. Again.

By October 17, 2008 No Comments

I originally posted this message about 2 weeks ago. I think it deserves a second time around:

The present business “challenges”, and the resulting “wait and see” attitude, brought on by our national economic troubles offer up two marketing choices: 1. Play it safe, don’t spend marketing dollars, and wait and see how things pan out, or 2. Take advantage of a tremendous positioning opportunity, slightly up your marketing spending, and come out the other side positioned in a leadership roll.

If you’ve been around the business world for a while, like I have, you’ve seen this pattern before. Every time the economy takes a down turn (it happened in the ‘80’s and it happened after the “dot-gone” crisis around 2001) the smart companies up their marketing efforts. It’s a classic play. The competition sits back and lets the economy dictate their actions, while the aggressive and savvy marketers, in a “tortoise and hare” like scenario, take advantage and pull ahead.

Don’t be shy. You have a tremendous opportunity right now to gain a lot of market share. And your CEO, and all the shareholders, will think you’re one smart turtle.

I’m Larry. I’m the Creative Director at Ninthlink. And I can tell you we know how to leverage this opportunity in your favor. Call to action: email me at [email protected]. First meetings are free. So, let us bring in a small team and let’s start up a conversation.

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