The following describes the principles and thinking of Ninthlink at the Core. Our team has developed a combined approach and way for thinking that guides our success in driving traffic, conversions and loyalty to major brands and products.
These are the nine links
The Position
What is the position you are going to take with your business? From here Ninthlink will evaluate the economics and the model you are using achieve your business goals. Conversation to include:
- Current Position in Marketplace
- Where do you want to be in Marketplace?
- Average Value Per Customer
- Lifetime Value Customer
- Performance Indicators
- Budgets & Resource
- Current Position in Marketplace
- Where do you want to be in Marketplace?
- Average Value Per Customer
- Lifetime Value Customer
- Performance Indicators
- Budgets & Resource
The Audience
What makes your business great and thrive is your ability to attract the right audience to your product and develop a lasting relationship. Let’s talk about your people:
- Customer Demographics
- Audience interests
- Building multiple audiences
- Suspects 1, 2, 3 etc
- Responders 1,2,3
- Active in market people
- Prospects
- Engaged our content
- Multi-page viewers
- Watched to end of video
- Viewed sales page
- Clicked email
- Influencers
- Affiliates
- Customer Demographics
- Audience interests
- Building multiple audiences
- Suspects 1, 2, 3 etc
- Responders 1,2,3
- Active in market people
- Prospects
- Engaged our content
- Multi-page viewers
- Watched to end of video
- Viewed sales page
- Clicked email
- Influencers
- Affiliates
The Message
Are you having the right conversation with your people and does it align with their wants, desires and needs. Start here:
- Attractor messages
- Engagement messages
- Offer construction
- Social proof
- Guarantee
- Emotionality of persuasion stream
- Customers emotional journey
- Attractor messages
- Engagement messages
- Offer construction
- Social proof
- Guarantee
- Emotionality of persuasion stream
- Customers emotional journey
The Time
Understanding when your people are most interested in what you have to say is critical. Another thing that is essential is to know how to track and learn where and when they buy. Try this:
- Buy days
- Buy hours
- “In market” cycle
The Offer
Have you really sat back and thought about how to sell your product to your audience? What do they need to hear and see? What will motivate them to buy this product at an emotional level? Start here:
- Price Option(s): Direct; Convenience; Terms
- Transaction: Website; Amazon; Phone; Retail
- Benefits – Features – Emotions
The Technology
The world has gone mobile and integration of your offering across many platforms is essential. How your audience navigates from Facebook to a website to amazon makes or breaks your economics. Key items below:
- Desktop, mobile or tablet
- Multi-device
- Browsers
- App usage
The Traffic
The digital consumer landscape is massive and growing in opportunity everyday! What’s hot today may change tomorrow. What we know is Facebook, Google and Social Platforms are critical to digital program. What matters now:
The Conversion
Beyond just your product offer, this is the point when your Audience first shows interest in your product and your job is to take them on a journey. Story is everything and each step of your funnel needs to engage and move them emotionally to the next step. Big topics:
- Landing Page(s)
- Sales Page(s)
- Transaction Page(s)
- Art and emotion – Visual communication working with emotionalized content.
The Retention
You have worked so hard to raise awareness for your product, drive a lead or sale and sometimes it seems daunting but you need to make sure you don’t lose that customer.
- Email Sequence
- Call Centers
- Incentives: Cross sales; Up sales; Continuity program; Loyalty programs