Designed for and presented on a large 55″ touch screen, the Qualcomm Device Showcase helped the Qualcomm Booth at CES come alive. The attraction lured attendees to interact with the screen and browse the gigantic library of Qualcomm chip enabled devices. The project came complete with an easy and intuitive workflow, a filter system that’s fun to use and quickly directed the user to their Qualcomm powered device, an option to further explore into Qualcomm brands, and finally, an attractor screen that begs for attention and prompts passers by to give it a go. The success of the Qualcomm Device Showcase at CES convinced the Qualcomm team to give it a permanent home in the lobby of Qualcomm Headquarters.