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Marketing

DesignDevelopmentMarketing

Ninthlink brings home a few Addys

Last week was the awards ceremony for the 2007 San Diego Ad Club, Addy Awards. It's great to see all the faces behind the work that is driving our local advertising economy. The panel of judges was an exceptional group of advertising and design veterans, so it was a great acheivement to be awarded. We brought home 2 silvers, one for our charitable work with the Non-Profit art magazine, Ism, and the second was for our Ninthlink Christmas viral site,…
April 11, 2008
Marketing

Starbucks: The Public Opinion Matters

How does digital meet coffee? At mystarbucksidea.com, that's how. With Starbuck's recent reorganizing of their business model to regain their competitive advantage in the coffee industry, they have launched mystarbucksidea.com. The site allows Starbucks customers to post their ideas on how Starbucks can improve customer service, create new loyalty programs, or new product ideas. Each site user is also allowed to vote and comment on their favorite ideas. The ideas with the most votes obviously get the most attention from…
March 24, 2008
Marketing

Social media. Yes, its not just a buzz word

The more and more people talk about social media as a buzz word, the more its true meaning is going to be lost. Social media isn't a tool, its a genre of tools that have become a powerful trend on the internet. Elements of social media can be used as tools for many different marketing strategies but you have to know what these tools are in order to use them effectively. Cory Treffiletti wrote an article that breaks it up…
February 28, 2008
Marketing

Community Building: The Qualitative vs Quantitative Approaches

MediaPost's "Online Publishing Insider" had a great post yesterday. They outlined a process on how to test and optimize a content-driven website for the best "stickiness." Stickiness is the most popular philosophical metric for measuring interactivity. This is a great article to share because it brings up a great point to a post I wrote last month on building a successful e-commerce user experience. Although e-commerce would use a different metric for success (sales conversions), the approach for developing the…
February 22, 2008