Marketing

Vanessa Carlton + W Hotel + Rooftop + San Diego

How does digital meet coffee? At mystarbucksidea.com, that's how. With Starbuck's recent reorganizing of their business model to regain their competitive advantage in the coffee industry, they have launched mystarbucksidea.com. The site allows Starbucks customers to post their ideas on how Starbucks can improve customer service, create new loyalty programs, or new product ideas. Each site user is also allowed to vote and comment on their favorite ideas. The ideas with the most votes obviously get the most attention from…

The more and more people talk about social media as a buzz word, the more its true meaning is going to be lost. Social media isn't a tool, its a genre of tools that have become a powerful trend on the internet. Elements of social media can be used as tools for many different marketing strategies but you have to know what these tools are in order to use them effectively. Cory Treffiletti wrote an article that breaks it up…

MediaPost's "Online Publishing Insider" had a great post yesterday. They outlined a process on how to test and optimize a content-driven website for the best "stickiness." Stickiness is the most popular philosophical metric for measuring interactivity. This is a great article to share because it brings up a great point to a post I wrote last month on building a successful e-commerce user experience. Although e-commerce would use a different metric for success (sales conversions), the approach for developing the…