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Marketing

Community Building: The Qualitative vs Quantitative Approaches

MediaPost's "Online Publishing Insider" had a great post yesterday. They outlined a process on how to test and optimize a content-driven website for the best "stickiness." Stickiness is the most popular philosophical metric for measuring interactivity. This is a great article to share because it brings up a great point to a post I wrote last month on building a successful e-commerce user experience. Although e-commerce would use a different metric for success (sales conversions), the approach for developing the…
February 22, 2008
Marketing

Europe is So Hot

No, not model hot. A new trend report was released with some astonishing trends of Internet connectivity growth within Europe's 48 countries. As most would expect, the tech-savvy Scandinavian region has the highest Internet penetration with estimates around 80% of the entire population. Growth is also evident in most of Europe's other countries, but what is astounding is the growth by demographic. Internet penetration amongst 16-24 year olds in all nations of Europe is between 80-90%. Generation Y is a…
February 13, 2008