Ninthlink

There's a new promotional shopping day rival on the marketer's calendar; Black Friday (not the stock market crash) vs. Cyber Monday. Which one do you go for? Or do you use both and hope you don't cannibalize your sales? To introduce each briefly, Black Friday is the retailer promo the day after Thanksgiving. Consumers swarm to retailers that offer outstanding deals which usually brings the retailers out of the red and into the black (sales). Cyber Monday is the new…

Communities are all about people, and all people live in communities...weird huh? So with that distinction I wanted to point out a growing trend in offline communities, Life Themesongs. A life theme is an already prevalent marketing tactic that involves developing a psychographic persona of a model employee or consumer. An analyst will take the ideal representatives of a persona from a group of consumers, and create the ideal persona. People do this themselves in everyday life. They pick a…

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