All Posts By

Ninthlink

Design

The Ethnography of Book Buyers

Readership of blogs is on the rise. Jupiter Research noted a 300 percent growth in monthly blog readership in the past four years. Readers look to links and multiple blog sources to extend the conversation: 49 percent of blog readers, defined as someone who reads at least one blog a month, and 71 percent of frequent readers all read more than one blog per session. Multiple blog sources offer more opportunities for consumers to see blog ads. A quarter of…
November 20, 2008
Design

Your Brand Online

Okay, so you have been keeping up with the innovations, the changes in consumer purchasing and interests, what brands are popular, what brands are not popular, and what new technology is going to roll off the assembly line tomorrow.  For others, it’s everything they can do to keep up with the speed of technology—for instance, it was less than half a year that Apple introduced the iPhone G3 after the G2, when the G2 was still on many people’s shopping…
November 20, 2008
Design

Conversion Rate

Neilsen Online reports in its MegaView Report that 1-800-Flowers.com led retail web sites in conversion (the percentage of visitors who make a purchase) in September, 2008. The company’s MegaView Report analyzes contemporary trends in Internet retailing, an aspect of online marketing that Ninthlink puts significant focus on for our clients.  We keep an eye on current conversion trends to determine how these trends may reflect purchasing online in the near future, and what areas need attention to create a profitable…
November 20, 2008
Design

The Modlins. The Ken Club, Dec. 5th, 2008

12-05-2008 21:00 at The Ken Club w/ The Heavy Love! 4079 Adams Ave, San Diego, California 92116 Cost: $5 The Modlins return to The Ken Club, this time teaming up with The Heavy Love to bring you a pre-Festivus holiday season kick off 60’s dance party awesomestravaganza! Because, seriously, who doesn’t start celebrating the holidays at the beginning of December? Expect the festivities to be big, and the love to be heavy. Learn More
November 20, 2008
DesignDevelopmentMarketing

The Basics of Racing
Lesson 10: Racing is Life

For my final BLOG, in this “Basics of Racing” series, I thought I’d simply share a couple of quotes, from two men who have influenced my life. Two men who were passionate about life and about being fast. And, I’ve included a YouTube movie clip for each. My two heroes come from two very different backgrounds. And from two different points in time. But they both do a pretty good job articulating my personal views on life, business, and racing.…
November 17, 2008