All Posts By

Ninthlink

Marketing

The Age of Transparency

In online marketing, the old adage used-to-be that if you built it, marketed it and optimized it, they would come. A top ranking in Google could be achieved through search engine optimization techniques and you’d have all the traffic you wanted to your site. Over the years, however, people got tired of going to websites that were “over-optimized” and didn’t answer their needs. Google and the other engines started updating their rankings less on algorithm manipulations and based positioning on…
August 1, 2011
Marketing

NOHO Hits The Big Time

A former client of ours, NOHO, the first "anti-hangover drink" just aired on a CNBC segment. Ninthlink created the initial web design for NOHO and did some basic Search Engine Optimization for the brand. Check out the full report on NOHO Video On CNBC . Congratulations NOHO!
June 20, 2011
Marketing

Google Launches New Social Reputation Tool

The signals are clear. Google has gone social. We've seen examples of this for a while now, especially in local search, where positive social feedback (citations, reviews, ratings, etc.) can help a business secure coveted positioning in Google Places. We've also seen additional clues from Google with their recent introduction of the "+1" feature  (akin to the Facebook like button). Now with social media monitoring a business can keep tabs on their social reputation by setting up alerts and removing unwanted…
June 16, 2011
Marketing

Those That Spend, Win Online

Over the past few months… it has become crystal clear to me that to “win” online…you must “spend” online. Now, the age-old old axiom of the “rich getting richer” has always been true in the real world….but throughout most of the history of Internet Marketing…it actually has been quite the opposite. Those with the brains and ingenuity could thrive online – without the need for deep pockets. In fact, one of the primary benefits of the Google AdWords advertising console…
June 13, 2011
MarketingTips

Why Most Companies Struggle with Content

As most of you already know, Google changed their algorithm and now penalizes websites that do not have much (or any) original content.  Aimed at “content farms”, i.e. websites that aggregate content from other people’s websites, this update serves “official notice” that original content is King and Queen on the web. In order to rank well in 2011 and beyond, you need to dig this. (more…)
June 13, 2011