The more and more people talk about social media as a buzz word, the more its true meaning is going to be lost. Social media isn’t a tool, its a genre of tools that have become a powerful trend on the internet. Elements of social media can be used as tools for many different marketing strategies but you have to know what these tools are in order to use them effectively. Cory Treffiletti wrote an article that breaks it up nicely into 4 tools (no shallow buzzwords here). The four elements are: Social networks (myspace, facebook), social applications, citizen journalism (blogs, wikis), and virtual worlds (second life). Now that you have a social media tool-kit you can effectively implement social media into your online programs.