Ninthlink has been focused on improving website design experiences through analysis and review of client site traffic behavior. Trends we have observed over the past few years include emphasis on the following conversion check points.
CONVERSION POINT ONE Compatibility Issues
Are your clients even seeing your content and message?
An essential step to enhancing your experience is to ensure that your visitors can actually use your site. Check your site for the following usability issues:
Browser Compatibility : Operating System Compatibility : Java/Flash Support : Connection Speeds
CONVERSION POINT TWO Site Visitors
Are your customers who you thought they were?
Checkout the origin of your site traffic, as many times we have found that online visitors and customers are different than our offline audience
CONVERSION POINT THREE Conversion Paths
Is the site architecture channeling visitors to perform your desired actions?
Google Analytics has a great visual tool to use for understanding if there are any points in the desired path that are causing visitors to abandon their pursuit of becoming a customer.
CONVERSION POINT FOUR Modifications
What changes can you make to stop visitors from abandoning their pursuit to purchase?
Now that you are armed with analytical data, its time to make the proper modifications. Ninthlink suggests that you should consult your original wire frames from your experience design to ensure that you don’t change original strategic intents.
CONVERSION POINT FIVE Consistent Analysis
Are you consistent with your analysis?
Consistent analysis is going to be the key to success when optimizing your site. Seasons, product lines, and time will change your visitors’ behaviors. Therefore consistent monitoring will help identify these changes.
What POINTS do you use to enhance your site experience?