WARNING: Don’t Use This to go Get Groceries. But, it’s Standard on the Track.

The most important technical skill to develop, on a race track, is the ability to find, maintain,
and constantly fine tune “the racing line”. Listen to any motor sports event, on TV, and you’ll hear the drivers, and commentators, talking about “the line”. The simplest definition of the racing line is this: The shortest distance around the track. However, it’s not that simple. Once you find the “shortest distance” you adjust to find the “quickest way around”. And, since racing involves multiple types of turns, like: turns leading onto straights, turns leading into other turns, declining radius turns, chicanes, etc. you can see how “the shortest distance” quickly becomes a non issue. In the illustration above, for example, “1” represents the braking zone at the end of a straight, “A” represents the “apex” or the point at which you want to be closest to the inside of the turn, and “2” represents the “track out point” or the area in which, since this particular turn leads back onto a straight, the driver wants to be back on full throttle and straightening out the steering wheel. Do it right. Do it smoothly. Link all the turns and straights together. And it’s like ballet. Do it wrong and it can quickly go very wrong. Next time: Basics Number 5: Types of Turns.

Just like a race car, your business needs to gain and maintain velocity. You must set your plan up properly. Nail your “apex”. Hit your exit at full speed. Do it all under control. And set up for the next series of turns.

I’m Larry. On the weekends I’m either driving a race car or teaching someone else how.
During the week I’m the Creative Director at Ninthlink. Flag us down. Let us help you
find your your correct position in the market place. And get you on a winning track
with your online business. Call to action: Let’s get you moving. Email me at: [email protected]

Are You Gaining Velocity?

Do not attempt. Professional branders on a closed course.