Before you can think about publishing, distributing, or managing content online, you must create it (an obvious piece of information that slips people’s minds all the time). There are four guidelines that you should analyze carefully in preparation for developing high quality content on the Internet.

1- Know your Audience: Who are you trying to reach? The tone and language of the copy and the elements of your design will need to specifically cater to them to promote the best engagement.

2- Know your Business: Content creation is a form of communication; you must know what you are communicating in order to be successful.

3- Know your Objective: Are you trying to launch a new product, share information, promote an event, etc.? Make sure you clearly establish what you are trying to do from the beginning.

4- Know your Medium: Content can be communicated through copy, audio, video, or design. Decide which medium will best distribute your intended message to the intended audience.

When you have completed brainstorming and creation, take a look at your final project and ask the following two questions:
1/ Does it provide VALUE to the audience?
2/ Is it relevant for the audience?

ISM is a non-profit organization that aims to create positive social change through youth-focused arts programming. ISM’s unique mag takes an educational approach with its coverage of different arts scenes, creative projects, and art institutions.

The non-profit’s Long Beach gallery routinely features exhibits and family-friendly lecture series. Ninthlink has partnered with ISM to build a web component that offers a platform for their robust creative resources while providing a lively forum for the community. Visit ISM: a community project.

Imagine if the Internet was at your fingertips anytime and anywhere. Sitting on a beach or a grassy hillside, or maybe even catching a few sunbeams on the roof of an old VW bus — you’d open up your laptop and would be instantly connected; easy as that.

The website features three custom video media spots representing how Gobi will positively affect consumers. When B2B buyers are checking out Qualcomm’s new chipset, they learn exactly how it will make their own products better, and they learn it in a visual language that their own users would understand. See for yourself, at www.gobianywhere.com.

Engaging and results-driven content doesn’t always have to be in the form of video and beautiful graphics. Text, despite its plain nature, is one of the most effective mediums to use when creating content. This Midwest hotel just went under renovation and approached Ninthlink to convert hotel information searchers on the Internet into booked rooms. After we created user profiles and understood the Bricktown mission, we decided on a message centered on unparalleled service and value.

The results were astounding once we distributed the content through a PPC and SEO campaign. Over 6 months the site received a 600% increase in traffic and 37%, up from 27%, of those visitors checked availability. Check the site out at www.bricktown-hotel.com.

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