The Modlins
Thurs. January 17th
Casbah
San Diego, CA
www.themodlins.com

ISM Art Gallery Opening
Sat. January 26th
Long Beach, CA
www.ismcommunity.org

Online Advertising: Wooing Analysts in '08

Social Networks aren't just for 18-32 year olds

Digital Ad Spending Forecasts Good, traditional not so

Ninthlink has been getting more requests than ever to develop online retail experiences that help tell brand story and encourage customers to buy online. The following STEPS have been prepared as a result of our experience working with clients and friends to launch their websites.

The following STEPS are to facilitate DIALOGUE online. Have Fun:

STEP ONE  Know your Customer
The basis for a great marketing program is a solid understanding of whom you are trying to communicate with. That’s why its important to build customer personas as your first step. Each brand has differing factors of importance but some key factors to define your personas are:

Demographics : Culture : Individual Behaviors e.g. personalities, motivations, perceptions, and attitudes : Level of Technology Knowledge : Behavioral Outcomes of Experience e.g. information gathering, comparing, purchasing, or post purchase analysis.

Read all 5 Steps and Share your Thoughts.

Ninthlink has been focused on improving website design experiences through analysis and review of client site traffic behavior. Trends we have observed over the past few years include emphasis on the following conversion check points.

CONVERSION POINT ONE  Compatibility Issues
Are your clients even seeing your content and message?
An essential step to enhancing your experience is to ensure that your visitors can actually use your site. Check your site for the following usability issues:

Browser Compatibility : Operating System Compatibility : Java/Flash Support : Connection Speeds

CONVERSION POINT TWO  Site Visitors
Are your customers who you thought they were?
Checkout the origin of your site traffic, as many times we have found that online visitors and customers are different than our offline audience.

Checkout More Conversion Points and Add your Own

AIGA San Diego is bringing back its popular "XD3" speaker series in January with a stunning lineup of presenters from the experience design industry. The first lunchtime event will feature Jeromy Stallings of Ninthlink, a San Diego-based interactive firm specializing in web design and development.

Event Information:
XD3 Business Lunch Speaker Series
Wednesday, January 23, 2008
Hilton Mission Valley: San Diego, CA
11:30 – 1:00pm

AIGA Members: $25
Non-Members: $35
Student Members: $15
(Lunch is included)

Registration Info...

On Saturday January 26th, 2008, we will welcome our friends and family to the ISM: gallery grand opening in downtown Long Beach where they will present their first exhibition, appropriately entitled: "Hello, my name is __________".

The gallery, like the magazine, will be an innovative resource for expression and community. Join the cause and support ISM! They are a non-profit organization dedicated to the promotion and support of the arts. They serve the arts community by creating a cultural network, developing and coordinating collaborative projects, hosting events and publishing an internationally-distributed magazine.

Support Art...