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As a brand, the number one goal is to create a connection with your
consumers. Online communities are creating platforms to help
marketers leverage and reach these goals. Below we discuss how
Ninthlink connects brands to consumers through this digital
platform:
Everything we do on the site will have the site's "Reason" in mind.
A community takes shape with leaders showing use and helping
new members.
Prepare to deliver on the communities' needs. Just like government
representatives, we need to check in on the community, take the
temperature, and see what their wish lists, frustrations, bugs and
concerns are.

Community cannot be forced, it needs to grow naturally. In order for
it to do so, it needs a little help.
Allow the community to develop the metadata that other users can
search on and sort by. Read in Digi Luv Blog

Open source products have become an important driving force
behind online communities. As scores of developers around the
world are spending countless hours fabricating software poised to
power the Web 2.0 revolution, organizations from "mom and pop"
shops to large enterprises are benefiting from the advantages of
open software: flexibility, scalability and above all huge cost
savings.

Nov. 17th 2007 - The Green Art Exhibit, curated by Mark Murphy,
was a huge success. In case you missed the event last month, it
went down at the Bergamont Station in Santa Monica, CA. More
than 1500 art viewers and lovers came to enjoy 50 imaginative
pieces of work (including one from our Creative Director, Matt
Stallings). Visit Murphy's blog to see all the updated photos from the
brilliant event and all of the artwork.
Our Senior Web Developer, Alex Smith, and his band, The Modlins
are shaking up San Diego's music scene with their second CD
release party this year @ The Whistle Stop. With Friends Like These
is their follow up to Here's To Being Happy, which was nominated for
a 2007 San Diego Music Award. Check the dates under the Events
Section to see if you can catch one of the two parties in San Diego
or Los Angeles.