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As a brand, the number one goal is to create a connection with your consumers. Online communities are creating platforms to help marketers leverage and reach these goals. Below we discuss how Ninthlink connects brands to consumers through this digital platform: Everything we do on the site will have the site's "Reason" in mind. A community takes shape with leaders showing use and helping new members. Prepare to deliver on the communities' needs. Just like government representatives, we need to check in on the community, take the temperature, and see what their wish lists, frustrations, bugs and concerns are. Community cannot be forced, it needs to grow naturally. In order for it to do so, it needs a little help. Allow the community to develop the metadata that other users can search on and sort by. Read in Digi Luv Blog Open source products have become an important driving force
behind online communities. As scores of developers around the world are spending countless hours fabricating software poised to power the Web 2.0 revolution, organizations from "mom and pop" shops to large enterprises are benefiting from the advantages of open software: flexibility, scalability and above all huge cost savings. Nov. 17th 2007 - The Green Art Exhibit, curated by Mark Murphy, was a huge success. In case you missed the event last month, it went down at the Bergamont Station in Santa Monica, CA. More than 1500 art viewers and lovers came to enjoy 50 imaginative pieces of work (including one from our Creative Director, Matt Stallings). Visit Murphy's blog to see all the updated photos from the brilliant event and all of the artwork. Our Senior Web Developer, Alex Smith, and his band, The Modlins
are shaking up San Diego's music scene with their second CD release party this year @ The Whistle Stop. With Friends Like These is their follow up to Here's To Being Happy, which was nominated for a 2007 San Diego Music Award. Check the dates under the Events Section to see if you can catch one of the two parties in San Diego or Los Angeles. |